Who we are
Family-run. Hands-on. Honest.
Glaser Group is run by Maarten Glaser from an office in Arroyo de la Miel, Benalmádena. Born in the Netherlands, settled on the Costa del Sol by choice. Glaser Real Estate (the brokerage side) was founded in 2019; the rental management division (Glaser Holiday Homes SL) runs short-term rental and property management across the coastal strip and inland into the Guadalhorce valley, with Coín as the inland-network anchor. We hold Airbnb Superhost status on the rental side.
Coín is not the coast. The owner economics here run on weekend market traffic, long snowbird winters in the campo, and the agritourism guest who specifically does not want a beachfront block of flats. That changes how we price, how we photograph, and which platforms we lean on. We don’t try to make rural fincas read like Marbella penthouses. We lean into what Coín actually is.
Every Coín owner gets a senior member of our team as their direct contact, monthly statements with no surprises, and an honest opinion when something isn’t working. Family-run, hands-on, and built for owners who want the agritourism, snowbird and Sunday-market segments worked properly, not bolted onto a coastal playbook.
“If we would not recommend a finca to a friend, we do not take it on.”
One contact from start to finish
Every Coín owner gets a senior team member as their direct contact. Same voice when the discovery call happens, same voice when the first year-end statement lands. That’s deliberate. Rural inland portfolios are too small for a swap-the-account-manager model to make sense.
Monthly statements for owners
Itemised monthly statement for every Coín property: gross rental income, comunidad fees where applicable, water (relevant on Coín’s rural fincas in summer), cleaning and turnover, platform commission and management fee all shown separately. Year-end summary in January for the Spanish tax year, ready for the gestor.
Coín paperwork, taken off your hands
Junta de Andalucía VUT through the Málaga delegation and SES.HOSPEDAJES within 24 hours of every check-in. For Coín specifically the harder piece is upstream: rural-finca DAFO status, irregular building registrations, water-rights and access verification before licensing is viable. We coordinate with a local lawyer on every rural-finca onboarding.
Multilingual guest service
Dutch, English, Spanish and German are spoken across the team. The Coín guest mix skews towards Northern-European snowbirds, Dutch and German weekend escapers, and Spanish families from Málaga and Sevilla in summer; every message goes to a real person who actually speaks the guest’s language.
A fit that works both ways
We open for Coín owners who want the agritourism, snowbird and weekend-market segments worked properly. We say no when a property would need so much retrofit (broken pool, no DAFO, illegal extension) that we couldn’t honestly project a return, with the reason given.